Why do people buy brand name perfumes?

perfumes
HeyQuestion asked:


Can anyone provide me with articles or links of people who have done studies on why people buy perfumes of brand over non-brand perfumes? Its for my marketing class but Im having no luck. Thanks in advance.

  1. AJ
    August 29th, 2008 at 09:40
    Reply | Quote | #1

    bc it smells better…no i dont knw any site tht have done studies on y ppl buy brand name perfums..sorry

  2. radha p
    September 1st, 2008 at 11:45
    Reply | Quote | #2

    they wana show offf, what else?

  3. purplefreak24_7
    September 4th, 2008 at 16:03
    Reply | Quote | #3

    I really can’t see the reason for over rated BO. Any way, people want to have the most expensive things to be noticed and envied. It’s part of that whole human nature junk. Hope it helped.

  4. Kansha
    September 7th, 2008 at 20:38
    Reply | Quote | #4

    they tend to have more oils that help the perfumes stay on longer. cheaper fragnances dont last as long b/c of the high alcohol content. they are very watered down. there is also a difference b/w eau de toilette and eau de parfum. …eau de toilette is oil…and parfum is alcohol. the eau de toilette tends to stay on longer. so basically people by brand name perfumes (not only b/c of the name..but b/c they tend to stay on longer) good luck in ur class

  5. Kerry T
    September 9th, 2008 at 11:56
    Reply | Quote | #5

    Sorry don’t know of any studies, but the smell just doesn’t compare to any knock off, or Avon junk. After wearing brand name perfumes, a woman can smell cheap perfume on someone.

  6. ? m.parks
    September 11th, 2008 at 18:44
    Reply | Quote | #6

    People buy name brand perfumes because normally they are of better quality and will last longer. It also smells better and more “elegant,” not cheap. For example, Burberry is going to last longer than Bath & Body Works and Burberry is going to have a more sophisticated smell than Bath & Body.

  7. deepwater
    September 11th, 2008 at 21:37
    Reply | Quote | #7

    because they smell better and last longer. Most knock offs have a lot of alcohol in them.I think some just feel better knowing that they have the real thing. Would you rather have a fake relationship or the real thing?

  8. ZAK
    September 14th, 2008 at 15:43
    Reply | Quote | #8

    One recalls the things by a name.

Comments are closed.